Infosys needed to build market share in the retail and CPG sectors and position themselves as thought-leaders. They needed to drive net new relationships and ultimately drive a sustainable lead pipeline. They’d never worked with an agency before so this was a high-risk strategy for them.
They needed an agency that could help them develop their messaging and positioning and then create an integrated marketing programme to deliver credibility, impact and noise in the market place. They also needed an agency that could demonstrate the value of their investment every step of the way.
We developed the marketing strategy and programme then professionally executed an executive event series, email campaigns and lead nurturing to target organisations. Positioning Infosys as thought leaders in digital marketing and developing Infosys’ presence and relationships within the community. We created a bespoke database to help us identify the right C-levels to target to organise new business meetings.