
Enterprise Mobility Network
How do you define, develop and drive a successful online community?
Enterprise Mobility had come of age, but practitioners were crying out for their own online community; a self-sustaining user-driven forum. McDonald Butler’s longstanding relationships with many of the key players in the mobility arena meant we were the right people to create and nurture the community.
McDonald Butler built a platform where leading global vendors and end-users in the Enterprise Mobility space can research problems with peers, understand mobile solutions, and attend high level executive briefings and one-to-one meetings. The key highlights were: