A world leader in IT services and solutions, DXC Technology wanted a campaign with a difference. One which would feel fresh, engaging, and creative but would also focus on the real, quatifiable difference they are making to real-world end-users across sectors and geographies.
We identified that DXC needed a campaign that made an emotional connection, highlighted the real benefits they could deliver, and told a big story across five key business conversations.
Our compelling “real world transformation” campaign positioned DXC as leaders among thought-leaders. We put the attention firmly on the customer conversation using a captivating “We Call It/They Call It” creative formulation.
Our campaign (leveraging a large amount of compelling content presented via a microsite) introduced prospects to DXC’s solutions and services and became such a runaway hit that the core creative idea was extended for all manner of other campaigns, including targeted bid support and pursuit engagements. It’s a campaign which has the legs both to run far and to run fast.