Capgemini wanted to establish its Cloud Choice offering as a leader in an extremely competitive market and position itself as the best partner to assist with implementing change. Despite a wealth of experience and expertise, brand awareness of Capgemini’s cloud proposition was low and conventional communications wouldn’t get the cut-through needed.
McDonald Butler identified Capgemini’s greatest asset: people. This related both to its own subject matter experts, and externally in the form of industry influencers and brand advocates. We developed an innovative podcast series featuring Capgemini interviewing global CIOs from business innovators, followed up with blogs from subject matter experts and industry perspective papers. These formed the bedrock of a compelling and comprehensive editorial calendar that ultimately enabled our target to build a business case.
Capgemini is now well-recognised within the competitive cloud arena as a market leader, while its Cloud Choice offering has garnered a reputation as a transformational foundation for digital transformation projects. This has delivered a wealth of benefits, not least continued year-on-year growth in cloud-native business.
We set out to enable the target audience to learn from its peer group by creating a personal, emotional connection – through storytelling. We developed an innovative podcast series featuring Capgemini interviewing global CIOs from business innovators.