Rapid, exponential success had left AWS with a few problems, one of which was the sheer amount of content available for new and existing partners to navigate along their cloud journey. Something was needed to cut through the noise and complexity, and re-embrace simplicity and clarity.
We knew AWS partners needed one key asset, one consistent place to turn to, one consolidated hub of information drawing from otherwise disparate resources. And we knew it couldn’t be a microsite or anything flash for its own sake – simplicity and accessibility were key.
We developed a Partner Handbook which did a compelling job of distilling the vast amount of content available into an interactive pdf or a hard-copy handbook.