Maeve is Founder and CEO of McDonald Butler, one of the UK’s fastest growing B2B sales & marketing agencies. McDonald Butler was co-founded with Mike Butler (MD) in 2005 after identifying a gap in the market to unite sales and marketing with initiatives which deliver clear and measured ROI at every stage of the buying cycle.
Maeve’s marketing career spans over 25 years working across both B2B and B2C markets and her professional portfolio includes a diverse range of organisations including BBC Worldwide, Freud Communications and Hard Rock Cafe.
Maeve specialises in strategic marketing and working with organisations to effectively transform their marketing approach.
Co-founder and Managing Director of McDonald Butler, Mike’s career in technology marketing and sales spans over 25 years. During this time, Mike has gained widespread recognition for his can-do, results-driven approach to driving new business and marketing programmes.
Prior to setting up McDonald Butler with Maeve McDonald, Mike held a variety of senior business development positions, including Director at World Sports Group, managing sales sponsorship and marketing programmes across a range of brands.
No challenge is too big for Mike and his ethos of ‘let’s make it happen’ resonates throughout the organisation.
Our resident Mover & Shaker directs client engagement and delivery while making sure everything’s on time and within budget. With a decade of B2B technology marketing agency experience, Nadja is dedicated to ensuring our clients transform their sales and marketing impact and are consistently delighted by campaign ROI.
Jem keeps us honest – spiritually and literally. Given that we’re so dedicated to measured marketing, visible ROI and profitable investment, it’s a source of great pride that we have someone who walks the talk for us. He brings the joined-up thinking that drives efficient operational management. There’s a cliché with Jem’s name on it: he’s just a lovely guy.
At MBA it’s an article of faith for us that everything starts with the data – and we know there’s no safer, more informed and diligent pair of hands than Matt. Matt brings a zen-like patience and clarity to his work and his interactions – perhaps no surprise from an Arsenal supporter who’s calmly waited 13 years for them to win the Premiership again.
Janson knows the difference between creative which gently glides by and creative which breaks the sound barrier. Two decades experience both in the agency world and client-side means he sees all the angles in 360-degrees, and knows how to cut through the chatter to get people’s attention. He’s never knowingly undersold.
In a digital world, Natasha (“Tash” to friends) knows the irreplaceable value of face-to-face human interactions. Planning and running events which ignite imaginations and inspire insight is something Tash just loves doing, whether it’s getting twelve tech CEOs together for a thought-leadership dinner or running a two-day conference for hundreds of people.
Phil is one of the UK’s highest awarded digital and integrated Creative Directors. A very hands-on strategic and conceptual thinker, Phil has run some of the UK’s top creative departments and worked across and led many of the world’s greatest brands. The Big Idea doesn’t get much bigger than when Phil’s involved.
Our head of planning, Ben has a sixth-sense for spotting trends and patterns in global technology and the B2B universe. He transforms insight into straight-talking strategy which clients can’t get enough of. His wide experience means he’s our North Star, keeping us aligned with client wants and needs. All this and a passion for digital innovation too!