Account-based marketing (ABM) is a hot topic in the B2B marketing realm because it works. And when it works brilliantly, the results are dramatic in terms of return on investment and bottom line impact. If it were straightforward, not only would everyone be doing it, but everyone would be doing it well.
Spoiler alert: it’s not easy – at least, it’s not easy to do it alone.
That’s one reason McDonald Butler wanted to continue its partnership with ITSMA to support the sharing of knowledge, experience, success stories and the odd bitter battle on the path to ABM success. We’re delighted to be premier creative sponsors of the European ITSMA ABM Forum on 20th June.
There’s a fantastic line-up of speakers who will share the lessons they’ve learnt through their years of developing, implementing and scaling ABM to help you chart your approach. There will be ask the expert sessions, one to one meetings and briefings, workshops and networking opportunities. McDonald Butler will be out in force to help marketers create their own blueprint for success using our proven combination of strategic insight and cut through creative.
Come and say hi, we’d love to talk, or drop me a line to arrange a 1:1 meeting firstname.lastname@example.org
ITSMA – ABM Forum 2019: Charting Your ABM Journey: Your Blueprint for Success