Welcome to McDonald Butler

We are a strategic B2B sales and marketing agency specialising in the IT and technology sector. We unite sales and marketing functions in ambitious companies to drive better audience engagement, forge stronger relationships and accelerate sales results and ROI by:

  • Providing in-depth market and competitor insight, technology marketing consultancy and cross-vertical business intelligence
  • Developing brand stories, sharing engaging social dialogue that unifies thinking and multiplies rewarding connections
  • Building and nurturing social communities
  • Designing intelligent inbound and outbound demand generation programmes
  • Providing established ‘virtual’ marketing support to compliment your existing team
  • Identifying the right people, building galleries of knowledge through data to inform better decisions
  • Driving channel and alliances partnerships to maximise reach and impact
  • Providing event advice, experience and insight to help shape your event programmes
  • Giving 100% visibility on campaign results and measurable ROI.

We share technology marketing expertise and support the world’s largest and most innovative B2B companies, including IBM, Microsoft, Oracle, Zebra, VMware and Hewlett Packard Enterprise – to name but a few.

We help b2b technology companies drive revenue and growth across the three main routes to market
We work with organisations to accelerate business growth by building and managing profitable B2B channels to market. We help to identify the best strategies for growing indirect revenues and guide you through the journey of developing and optimising new and existing channels.
We help drive the market opportunity for strategic alliances through strategy and business planning, account mapping and internal alignment, stakeholder engagement, demand generation, marketing development fund management, analysis and reporting.
We get you to the customers that matter quicker – both IT and C-level business executives – generating awareness, interest and desire by building and nurturing prospect communities and driving sales opportunities through integrated, multi-touch campaigns.
Our services
Strategy & Insight
Use market insight not assumptions. We provide our clients with the insights and truths to; identify and understand audience segments, evaluate the competition, design better value propositions and drive marketing & sales enablement.
Creative & Content
Engage your audience first with compelling content. We can help you emotionally connect with your B2B audience, from development of the big idea to messaging, storytelling and content creation.
Digital & Social
Stay ahead in the digital world and be on top of your social game. From websites to micro sites, videos, infographics, eBooks, social master classes, social listening, prospecting and community building.
The cornerstone of every successful marketing campaign. Whether it’s through creating bespoke data lists, insightful industry profiling or our data enhancement solutions, we help clients to connect with prospects and customers like no other.
We create engaging, memorable experiences that drive conversations and connect the people who matter. In a crowded field, we know how to ensure your events stand out from the competition. We deliver end-to-end, from event consultancy and insight to post-event engagement, for events of all shapes and sizes.
Demand Generation
Focus on delivering pipeline opportunities. We do this by creating integrated, multi-touch campaigns ranging from social prospecting, executive events and eDMs to lead generation, lead nurturing and bespoke database building and management.
Channel Services
Build a repeatable, scalable and profitable channel to market. We help develop B2B channels with services including channel strategy, partner programme development, partner recruitment, channel activation / enablement, co-marketing execution and channel management.
Sales Enablement
Never underestimate the power of an enabled sales team. Integrate sales executives and partners into campaigns and equip them with the tools they need to make a difference. From mobile and tablet apps to playbooks, podcasts, insight reports and workshops.
Virtual Marketing
Build a virtual team to extend your marketing scale and reach. Leverage our expertise across our marketing services by letting us become an extension of your team. We can offer specialist, dedicated support to drive your marketing strategy and objectives.
What our clients are saying
The team are outstanding, largely due to the level of professionalism, attention to detail and quality of delivery they put in to every project. This was the first time Infosys had undertaken an integrated campaign with an agency ... the campaign became a shining success which was a testament to McDonald Butler’s confidence, clarity and unwavering focus in execution. An integral part of the marketing team helping us to consistently deliver great results and build senior level relationships. Not only are they reliable and professional but also great fun to work with! McDonald Butler has been a catalyst, drawing us together for focused activities and acting as a ‘virtual marketing director and team.' We have seen the highly successful development of leads and been provided with great support and ideas. Bottom line, McDonald Butler gives us better quality performance and results than we could hope to get from another agency. McDonald Butler had the vision and energy to break through the content clutter stalemate and ignite the fire of engagement. I’ve always had very high confidence in McDonald Butler, and they keep reinforcing this – top of the league. A truly integrated campaign which has brought us significant visibility and kudos at Microsoft Corporate. An invaluable extension to the Microsoft team, their passion & dedication in driving activities has resulted in just under 500 leads to date! McDonald Butler created the most valuable sales tool at Avaya. The content, delivery, layout, topics, level and amount of information are perfect, our sales force is now well prepared to sell. We are delighted with the results and the impact of this campaign, it was truly integrated, both strategic and tactical, with multi‐touch points and on‐going nurturing of leads through the buying cycle.
We are retail industry experts
Retail’s familiarity with the important tech megatrends (Mobility, Social Media, Big Data, Cloud) means we perhaps risk forgetting why they remain so important. Our brand new report brings you up to date with how retailers are practically using these technologies today to drive their own digital transformation.
Latest blog
Mellon Educate - mud on our boots
And with the mud still on our boots…
We arrived back to the UK, a team from MBA, and 269 other international volunteers, exhausted but elated, after building a school in South...

@B2BMarketingUK Expo – Great seminar by @citizenwatt at @Digitaldoughnut We now live in the age of the customer - c… https://t.co/fEzlUARaJe

Another fantastic presentation by @NickyKriel on Social Selling through Twitter @B2BMarketingUK Expo. keep it up!… https://t.co/6ffr5pow14

Some interesting insights and presentations at Day1 of @B2BMarketingUK Expo! We'll be there tomorrow #B2BUKhttps://t.co/wBuL39eFYY